Successful Cases
BIOTHERM
An exclusive event for HOLA! readers, where we invited them to spend an afternoon with Elsa Pataky at the
Biotherm ‘Skincare Club’, enjoying a session filled with beauty, exercise and pampering.
Magazine
Features in ¡HOLA! and FASHION centred on an exclusive interview with Elsa Pataky in which she revealed to us her lifestyle and beauty tricks.
Web
Before the event, we activated a form on hola.com where our skincare lovers could sign up to attend the
Biotherm “Skincare Club” in Madrid. We later reported back on the afternoon´s activities.
RRSS
Live coverage of the event and diffusion of content afterwards.
