“… life is beautiful, love conquers all…
… a publication to inspire, to entertain, always elegant, always tasteful, whose contents are neither weighty nor dense …
the bubbles on the cup of life …”

Antonio Sánchez Gómez, ¡HOLA! founder

On 8 September 1944, in Barcelona, a new weekly magazine was born.
From that day on, ¡HOLA! wasn’t just a greeting, it was something that added colour to people’s daily lives.
The magazine’s message was positive, its style clear and straightforward. From the start, the reader was ¡HOLA!’s top priority


The ¡HOLA! brand is a meeting point for different generations. Anyone wanting to keep up to date can access the latest news and trends there, whether they prefer a print magazine, digital edition, website, mobile application or social media. In fact, ¡HOLA! is much more than a brand, it’s a multi-faceted communication network that has always found innovative ways to give its readers what they’re looking for


In December 2018, Doña Mercedes Junco Calderón (1920-2019), President of ¡HOLA!, receives from Queen Letizia the Media Prize at the National Fashion Industry Awards.

Queen Letizia of Spain presents the honour to ¡HOLA!’s founder and the editor of ¡HOLA! ALTA COSTURA and ¡HOLA! PRÊT-À-PORTER, on the 50th anniversary of the launch of the magazine’s fashion specials




¡HOLA! is the fulfilment of a dream shared by two people in love. Antonio Sánchez Gómez and Mercedes Junco Calderón invented a new type of journalism; positive in spirit and very visual, where captivating images transport the reader to worlds they couldn’t otherwise know, and where love stories delight and entertain them. It’s what we at ¡HOLA! call “the froth of life”: our reports are buoyant and sparkling, full of glamour like the bubbles on champagne, which rise to the top of the glass at our celebrations, and when we raise a toast to a better world.

But the story of ¡HOLA! wouldn’t have been the same without Eduardo Sánchez Junco, who turned it into one of the best known Spanish brands outside our country as well as within it.

From the 1980s on, he captained the ship, honouring his parents’ dream as he made ¡HOLA! into more than just a magazine. He developed a new way of presenting information, with amazing posed shoots and privileged access to the world’s most important personalities. Now the reader could enter, just like any other guest, into their homes, and wander from room to room, or join them for big occasions. Exclusives like these astonished the world. Eduardo left his mark on media history when he exported ¡HOLA!’s unique style to the UK as HELLO!, and afterwards to dozens of other countries around the world. It is a style now recognisable everywhere, a byword for credibility and good taste, for a type of journalism that is kind and respectful as well as interesting.

Today ¡HOLA! is much more than a magazine. It is published in many countries and different languages, and we reach our largest-ever audience through our eight websites, through ¡HOLA! TV, which broadcasts in the US and Latin America, and digital TV channel ¡HOLA! Play.



For almost a decade now, those of us who make up the third generation of the ¡HOLA! family have been here at the helm, working with the same energy and enthusiasm seen on the magazine’s very first day, innovating, but always with the aim of conquering our readers’ hearts – whether weekly, daily, or minute-by-minute.

We believe that, for as long as there are love stories, a desire to make the world a kinder place and to celebrate life’s wonderful moments, there will always be ¡HOLA!