Size
- Desktop: 300 x 250 px
- Tablet: 300 x 250 px
- Mobile: 300 x 250 px
Type
- gif
- jpg
- script
Weight
- Desktop: 150 kb
- Tablet: 150 kb
- Mobile: 150 kb
- For jpg or gif elements, third party tracking (pixel + click tracking) is allowed
- HTML5 content will always be served through redirects
- All redirects/scripts should be sent with the following macros:
- cache-busting: %%CACHEBUSTER%%
- click-counting: %%CLICK_URL_UNESC%%
GENERAL POINTS TO CONSIDER
VIDEO AND AUDIO
- Formats with video must include a play/pause button
- If the format contains audio it should be set by default to Off
- These formats should always be sent in the form of a redirect or HTML5 script
REDIRECTS/HTML5 SCRIPTS
- Redirects or scripts without video cannot exceed 200 kb
- For formats with video the maximum weight is 2.2 MB
- Optimisation for mobile devices is recommended
- All tags, trackings and redirects must be SSL-compliant and sent in HTTPS
DELIVERY OF MATERIALS: 8 hours before the start of the campaign, excluding holidays and weekends.
For customised formats or formats that are not included in this document, please contact our sales team.