BILLBOARD

• To meet the campaign’s estimated number of clicks, we need all three billboard ad sizes (desktop, mobile and tablet)
• For jpg or gif elements, third party tracking (pixel + click tracking) is allowed
• HTML5 content will always be served through redirects
• These specifications also apply to STICKY FORMATS (anchor ads)
• All redirects/scripts should be sent with the following macros:
  • cache-busting: %%CACHEBUSTER%%
  • click-counting: %%CLICK_URL_UNESC%%

• Formats with video must include a play/pause button
• If the format contains audio it should be set by default to Off
• These formats should always be sent in the form of a redirect or HTML5 script

• Redirects or scripts without video cannot exceed 200 kb
• For formats with video the maximum weight is 2.2 MB
• Optimisation for mobile devices is recommended
• All tags, trackings and redirects must be SSL-compliant and sent in HTTPS

DELIVERY OF MATERIALS: 48 hours before the start of the campaign, excluding holidays and weekends.

For customised formats or formats that are not included in this document, please contact our sales team.