LA CASA DE LOS SUEÑOS de ¡HOLA!
Content campaign + Call to action 360 in our space at Árticus.
CONTENT CAMPAIGN + CALL TO ACTION 360
Various workshops, fun and charitable activities held at ¡HOLA!’s House of Dreams, our month-long showcase within Árticus, Madrid’s great Christmas theme park.
Event
¡HOLA!’s House of Dreams was a world of magic and fantasy from the moment of its glamorous launch, attended by celebrities like Maribel Verdú, Manuela Velasco and Patricia Rato. Features included a life-size ‘magazine’ where visitors could pose as cover stars; cosy corners to sit and write a letter to the Three Kings; an elegant festive table setting created by local craftsmen; Christmas wreath-making workshops and a class in styling from jewellery brand Unode50. ¡HOLA!’s House of Dreams also contributed to charity. At the entrance stood a three-metre-tall letter ‘H’ filled with baubles priced at 5,10,20 and 50 euros. Funds raised from their sale went to good causes such as the GEICAM Foundation (breast cancer research); Bertín Osborne Foundation (disabled children); Padre Arrupe Foundation (disadvantaged people in El Salvador); Blanca Fernández-Ochoa Foundation (sportspeople both current and retired).
Magazine
Double page spread in ¡HOLA! about the House of Dreams, plus a page of advertising for each of the brands who took part.
Web
Contents focusing on the charity aspects of ¡HOLA!’s House of Dreams.
RRSS
Promotion of the space and its events on social media.
