Solutions
PROGRAMMATICS

Buy the right impression at the right moment to achieve your campaign goals.

SPAIN'S LEADING DIGITAL SOURCE FOR LIFESTYLE, WITH GREAT REACH FOR PROGRAMMATIC DEALS

A large international network of sites with global presence: hellomagazine.com (UK, US, AU-NZ…) y hola.com (ES, US, Latam…)

Page Views

216

Millon

Unique Views​

42

Millon

Sources: Google Analytics jan23

WHY CHOOSE PROGRAMMATICS IN ¡HOLA!?​

100% Brand safe

We protect against ad fraud and prevent your brand appearing along side inappropriate content

Viewability

viewability ATF positions

High Coverage

Apply the data segments and cappings you choose without worrying about reach

AVAILABLE TECHNOLOGIES AND FORMATS​

Programatic partners:

Partners data:

ATF and BTF standard display formats​

Leaderboard: 970X90/728X90/320X50
MPU: 300X250
HPU: 300X600
Billboard: 970X250/728X90/320X100

PLACEMENT: ROS/FIX (Sponsor)
SALE TYPE: PG-PD-PM (Programmatic Guaranteed/Preferred Deal/Private Market Place) Multi-Device

ATF and BTF standard video formats​

IN STREAM: Pre-roll (VAST and VPAID formats)
OUT STREAM: In Text

PLACEMENT: ROS
SALE TYPE: PG-PD-PM (Programmatic Guaranteed/Preferred Deal/Private Market Place) Multi-Device

Combined Formats (only available in Programmatic Guaranteed)

Billboard + HPU (ROS/Section/Sponsor), Multi-DeviceBillboard
Billboard + HPU + HPU + Billboard (ROS/Section/Sponsor), Multi-Device
Brand Day Home (Billboard + Interscroller), Sponsor/ Multi-Device
Skin + Billboard + HPU (ROS/Section/Sponsor/Home), Multi-Device
Interscroller (ROS), Mobile

STICKY Banner (ATF, +85% VW)

Sticky LEADERBOARD: 320X50/320X100
Sticky BILLBOARD: 320X50/320X100
PLACEMENT: ROS/Section/Sponsor
SALE TYPE: PG-PD-PMP (Programmatic Guaranteed/Preferred Deal/Private Market Place), Mobile

RESULT:

REACH YOUR AUDIENCE IN A SECURE ENVIRONMENT.