Would you like to try out the data of the future today?
Here at ¡HOLA! we’ve worked with DMP Permutive to develop an innovative data strategy that’s unique in Spain. It enables your brand to increase the number of impressions with data and to target higher yielding market segments.
WHAT IS OUR DATA STRATEGY BASED ON?
1st party cookies
No more dependency on 3rd party cookies
Edge computing
Faster, because data is processed on the user’s own device
Privacy compliance
The user’s data doesn’t leave their device
Real time targeting
We can segment the user from the first page view, for greater impact
All browsers
Increasing the inventory available to target: Firefox and Safari
Audience and campaign insights
Pre-and post- campaign analysis
MORE THAN 250 AUDIENCE SEGMENTS
We can create combinations of segments and custom targets for your brand
Sociodemographic
Based on login and surveys: gender and age, people with children, educational level, etc
Attitudinal
Based on surveys
Contextual
Pages are segmented according to keywords and relevant content
Behavioural
Based on browser use: interests and engagement
Performance-based
Users who’ve responded best to other campaigns: clickers, Branded Content readers…
E-commerce-based
Buyers and potential buyers, deduced from behaviour towards our E-commerce
HOW CAN OUR DATA ENRICH YOUR CAMPAIGN?
RESULT: